Project
Canned fruit juice Label design - Fruva
Canned fruit juice Label design - Fruva
Year
2024
2024
Service
Label design file, product package ad and animated product ads
Label design file, product package ad and animated product ads
Can Label design -Fruva
Can Label design -Fruva
Project Overview
TropiSip Beverages Ltd., known for its commitment to natural, refreshing drinks, launched Fruva, a vibrant line of canned fruit drinks celebrating real fruit flavour and nutritional richness. The goal was to create packaging that would reflect each variety's strong taste, natural source, and tropical environment while varying in a highly saturated beverage market.
Project Overview
TropiSip Beverages Ltd., known for its commitment to natural, refreshing drinks, launched Fruva, a vibrant line of canned fruit drinks celebrating real fruit flavour and nutritional richness. The goal was to create packaging that would reflect each variety's strong taste, natural source, and tropical environment while varying in a highly saturated beverage market.
The Problem
The client needed a visually compelling and a packaging system that could:
Communicate authentic fruit content and health appeal.
Differentiate each variant while maintaining a unified brand identity.
Compete on shelves crowded with artificial-looking and processed drink packaging.
The Problem
The client needed a visually compelling and a packaging system that could:
Communicate authentic fruit content and health appeal.
Differentiate each variant while maintaining a unified brand identity.
Compete on shelves crowded with artificial-looking and processed drink packaging.
The Solution
As a package designer, I created an eye-catching and modern design for Fruva’s canned fruit drinks. The design:
Used vibrant, high-resolution fruit imagery to reflect the drink’s fresh and natural taste.
Incorporated a sleek, minimal yet aesthetic that stands out on shelves.
Employed clear typography and colour codes for each flavour (e.g., green for soursop, yellow for mango, pink for strawberry).
Included a dynamic fruit splash effect to evoke refreshment.
The Solution
As a package designer, I created an eye-catching and modern design for Fruva’s canned fruit drinks. The design:
Used vibrant, high-resolution fruit imagery to reflect the drink’s fresh and natural taste.
Incorporated a sleek, minimal yet aesthetic that stands out on shelves.
Employed clear typography and colour codes for each flavour (e.g., green for soursop, yellow for mango, pink for strawberry).
Included a dynamic fruit splash effect to evoke refreshment.
